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December 04, 2017



At Dissident, we’re about being original and authentic.

We're all born with unique gifts and passions that sometimes require extra courage and motivation to pursue. Unfortunately, we are not always surrounded by positive reinforcement from the people in our lives or the messages we receive in our culture.

To be Dissident means to carve a path through whatever adversity or negativity is in our way, reach our highest potential and achieve our dreams — no matter the odds.

No matter where you are in life, it’s never too late to turn things around — or make a pivot and blaze a new trail to a better, more fulfilling life. Whether it’s making a lifestyle change, pursuing a new career or course of study — or making a change in a workout routine, if you know deep down that it’s the right move, DO IT.

It may require a leap of faith, an overhaul of your habits, or a level of discipline you have never had in your life. It might actually be the most challenging thing you have ever done in your life. Embrace the challenge, and despite the struggles, enjoy the process! As Ralph Waldo Emersononce said, “Life is a journey, not a destination."

With this idea in mind, we’re carving our own path with new products this Christmas season. While other gym wear companies are releasing typical Christmas styles, with typical colors — we’re going Platinum this holiday. We’ve got a full line of Platinum gear coming so stay tuned! In the meantime, we’re releasing the first of the line, our Sleeveless Platinum Tune Out Hoodie, available for release Monday, December 11. Enjoy a sneak peek here!


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